About us
Leadership
Simon Reid
Founder & Creative Director
An Emmy® and BAFTA-winning pioneer in scientific storytelling, Simon's career began with collaborations alongside Sir David Attenborough on landmark scientific documentaries - shaping how millions understand the natural world. He went on to become Production Director at Random42, before founding Fusion Medical Animation and building it into a global leader ahead of its acquisition by private equity in 2021. He now leads Graphene Medical Animation.
Veronika Chagonda
Producer
Veronika brings over a decade of experience producing high-end mechanism-of-action animations and interactive medical content.
She ensures each project delivers both strategic clarity and scientific accuracy. With a strong background in computer-based healthcare education, Veronika plays a key role in shaping content that resonates across scientific and patient-facing audiences.
Annick Moon PhD
Medical Director
Medical writer with 25 years of experience providing services across medical affairs, commercialization, and communication strategy. Extensive writing experience with a special focus in animation & film concept development and scriptwriting.
Our Teams
Leveraging our distinctive expertise and achievements across medical communications, film, and television, we have unmatched access to a global network of world class animators, scientists, and creative technologists.
Why ‘Graphene’?
Our name reflects the two sides of our craft:
Graphene — inspired by the world’s strongest and most precise material, symbolizing clarity, innovation, and scientific integrity.
Graphite — a nod to the sketchbook: the mark of raw creativity and the artistic spark behind every visual idea.
Two Divisions. One Vision.
Graphene Medical Animation
High-end animation for medical, biotech, and pharmaceutical clients — from MOAs to product launches.
Graphite Animation Lab
Our experimental arm, where techniques from film, music, and commercial storytelling feed back into our medical work — and vice versa. Innovation flows both ways, pushing the boundaries of what visual communication can achieve.